1 min readMay 14, 2019
Great piece Zulie! I think the commentary on scaling is an excellent point in this article. I worked for a fundraising team with an NFP in Toronto last summer and while one time donors were welcome, 90% of the team focused on major gifts, simply because the large donations made up so much more of our revenue.
Higher income comes with a higher social responsibility. How I look at it - the world has been good to you, so be good back.
One last thing, your last paragraph appears twice in the article. Not sure if this is intentional but I thought I’d flag it!